Online Q&A With Malcom Gladwell

Times Online today hosted a live Q&A with best-selling author and journalist, Malcom Gladwell.

Best known for his books, The Tipping Point (2000), Blink (2005), Outliers (2008), and What the Dog Saw: And Other Adventures (2009), Gladwell has also been a staff writer for The New Yorker since 1996.

Sleepydog CEO, Toby Moores took the opportunity to ask a few questions on social media, effectiveness vs. efficiency and the self-referential nature of a media-celebrity-political complex.

Visit Times Online to catch up on the conversation.