— May 14, 2009 9:51 am

Anything but Sleepy

My name’s Mike Atherton, but most people know me as Sizemore. I have nothing to do with cricket or helping Tom Hanks win World War II (but occasionally get email intended for both of those guys anyway). I have a blog over here, but this guy called me nine kinds of wrong so you may want to skip that. I’m a writer and that’s why I’m here.

I’ve been working with Sleepydog for maybe a year now. We started throwing some social media ideas around and somehow ended up in LA working on a TV show. That idea, Slingers, just skipped into pre-production and a follow up show, De-Tech, is now starting to take shape. I’d be lying if I said all of this wasn’t a lot of fun.

The great thing about Sleepydog is that the stuff I work with them on is only a fraction of what they do. The great thing about this blog is now I’ll be able to keep up with the other stuff too.

Sleepydog to me is an ideas company – that they then have the passion and ability to turn those ideas into something tangible and profitable is fantastic, but for me the real wonder here is that they take the ideas process itself very seriously indeed. They also have a knack for finding the best people to work with which leads to yet more ideas. This blog will be another place to throw those concepts around and keep an eye on what other creative companies and individuals are up to.

It’s also a good place to watch a television show or two take shape.

Exciting stuff…

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4 Comments

  • As ever a great post, excited about slingers and seeing how all this media stuff pans out!

  • It’s really exciting watching Slingers take shape.. especially when I miss the reports for a while, and it’s suddenly jumped for a storyboard to ‘official’ pre-production. Damn, that’s fantastic! :)

    Really looking forward to watching it develop here…

  • hi mike
    nice work
    very interested in turning ideas into reality – what’s the secret?
    Jason

  • Cheers Phil! Happily the TV stuff has a lot of spill over into social media so that’s something I’ll be blogging about later.

    Steve – lots more Slingers stuff to come. We’re still working out what we can talk about, but I’ve also had people telling me to shut up for fear of ‘spoilers’ :)

    Spidernix – for me it’s a combination of stubbornness and luck. But you can make your own luck by working with the right people. Things like the Social Media Cafe and Creative Coffee Club popped onto my radar at just the right time and I owe a large part of getting this far to hanging out in a creative atmosphere a couple of times a week. Well, that and a good single malt.